Although this case study seems complete (the site is currently on page 2 for its targeted keyword, but on page 1 for secondary keywords), it’s actually just the beginning. The purpose of this case study was not just to create one stand alone project. After all, what good is one micro-niche AdSense site that will probably never earn more than $50 in a given month?
The exciting part of this case study was not the case study itself – I know it was helpful to a lot of people out there, based on feedback I received, but the excitement is yet to come. This case study was merely a springboard to much greater things and hopefully positive learning experiences.
In case you haven’t been following along, I’ll start off by linking you to the previous parts of this case study:
- Part 1: Introduction
- Part 2: Research & Initial Setup
- Part 3: Setup, Configuration, & Design
- Part 4: Content & Ad Placement
- Part 5: SEO / Backlinking
With the foundation of the information laid out in each of these sections, there are a few objectives I hope to accomplish…
When I first started out trying to make money online, I remember someone telling me something to the effect of, “If you can find a way to make $1 a day, all you have to do is do that 100 times and you’ll make $100/day.” Whether or not $100/day is your goal isn’t the point – the point is, if you can be successful with something small, you’d ideally like to be able to scale that same success into something much larger.
I’ve gone through the process of creating one niche site (the site for this case study) which I believe has the potential to earn at least $1 per day. My goal (this was one listed in my 2012 goals) is to have 250 niche sites created by the end of 2012. If I can indeed average $1/day for each site, that would net me $250/day, or about $91,000/year. I think we can all agree that this amount would be great. Now, I can’t expect every site to be successful, but I still think this is an achievable goal.
Efficiency Through Batching
Creating 250 niche sites is no small task (although I already have 70+ created, so really, I have about 180 left to build). To be successful, I need to find a way to work more efficiently. Although I outsource content creation, I still do most other things myself. To me, the key to efficiency with these sites is batching - grouping similar tasks and doing them all at the same time (not necessarily simultaneously, but within a relatively short period of time).
I’ve found that a good number of sites to batch (for me) is 20. For each of these sites, I will batch everything I can – even something as minor as installing a plugin. In other words, I will install plugins for all 20 sites before moving onto another step in the process. Certain steps of the process take longer than others, of course. For example, I can’t research 20 keywords/domains all in one sitting, and I can’t backlink all 20 sites in one sitting. I can, however, focus on that one step before I move onto anything else.
I may write a more detailed post about this in the future (going in-depth on what tasks I batch, along with some tips for better batching), but the basic logic behind batching is that by grouping together similar tasks, you gain some efficiency.
Repeating a task causes you to become better and quicker at performing that task. When I’m doing something for 20 sites, I guarantee you that it takes me longer to perform the task for site #1 than it does for site #20. The amount of efficiency gained will vary by task, but when you combine the time savings from all the different tasks you can batch when creating 20 micro-niche websites, it’s substantial.
Finding a Backlink Strategy that Really Works
When you’re trying to test the effectiveness of an ad or a landing page, the primary thing you need is traffic. Traffic allows you to split-test different components, like titles, colors, images, and more. With enough traffic, the results become significant, and they allow you to implement changes that lead to more conversions – i.e. more money in your pocket. But what about testing other things, like backlinking tools? It’s impossible to do it with one or even a few sites, because there are too many variables. Each website and keyword has a unique competitive environment, so one backlinking strategy will affect different sites in different ways.
But what if you could test out different backlinking tools across 20 sites that target similar competition keywords, have similar quantities of content, and in general, have very similar characteristics (aside from niche/target keyword)? What about doing this across 40 sites or more? What I hope to do is use my large quantity of niche sites to get meaningful data on which backlinking tools are effective with low-competition niche sites like the ones I am creating.
While I will probably ultimately use multiple tools to rank my sites, I still want to know which tools are more effective, so that if one is significantly more expensive than the other, I can evaluate if it’s worth keeping one or both tools, or maybe get rid of them altogether and try something different. My first test, as explained in part 5 of the case study, is to evaluate the effectiveness of Unique Article Wizard vs. Article Marketing Robot. Right now, I have 10 recently created sites that only have backlinks from UAW, and 10 similar sites that only have backlinks from AMR.
After a few months, I will see if I can determine which one is more effective, or if they have similar results. If so, AMR will be the better choice because there’s only a one-time fee to purchase the software (vs. the monthly charge from UAW). Either way, I will report the results once I feel they are meaningful.
This is only one example of some testing I will be doing – I also plan on testing other backlink tools in the future. I believe that having a large portfolio of niche sites will allow me to really compare various SEO tools.
More to Come!
While these are a few of my objectives, I’m sure there will be more to come. The value of creating a large portfolio of sites goes beyond just hoping to earn $1 or more per day from a single site. For example, of these 250 sites, I’m sure I will look to build up at least a few of them into more “authority-style” sites. Obviously, this will require a lot more work, but it’s still something I am keeping on my radar for the future.
What do you think of my plans for these micro-niche sites? Are there other things you can think of that I can do with these sites? Share your thoughts in the comments!
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- AdSense Micro-Niche Site Public Case Study – An Introduction (Part 1)
- AdSense Micro-Niche Site Public Case Study – SEO / Backlinking (Part 5)
- AdSense Micro-Niche Site Public Case Study – Research & Initial Setup (Part 2)